what’s the first sign a deal won’t work? you can’t agree on the name of the new firm.
marc rosenberg, author of how to negotiate a cpa firm merger, sees negotiations unravel for too many reason. some of the reasons are serious, others just seem ridiculous. for example, rosenberg recalls one deal failed when one side insisted on “requiring a positive attitude toward employees.” in most cases, one firm wants something, the other firm doesn’t, and the two can’t agree on how to resolve the conflict. sounds simple. it isn’t. here are 15 ways to make something that should be simple into something way too complicated.
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